Radiance Yoga

Shannon McCasland [photo] is the owner of a well-established yoga studio in Pittsfield, Radiance Yoga, under the umbrella of Ashcroft Wellness. Radiance Yoga is a heated vinyasa studio in the heart of the Berkshires featuring welcoming community members, passionate instructors, and classes for all. Started in 2013, Radiance Yoga is a revolutionary studio that strips away the intimidating aspects of traditional yoga and instead practices modern yoga with a welcoming and energetic family.

Shannon first became a client of the Massachusetts SBDC Berkshire Region in 2019. During that time, staff assisted her with securing Pandemic funding. Pandemic Relief Received: $10,000 EIDL Advance (SBA); $63,000 EIDL (SBA); $7,300 Payroll Protection Program (Greylock Federal Credit Union). In April 2024, Shannon closed on a new property to house her Yoga Studio. Berkshire staff worked with her on her business plan and financials and prepared her to be bank-ready—assistance and details to follow.

Shannon’s message: “We are on our way to finish the closing for 744 Williams Street right now! Thank you so much for all your help. The bank was very impressed with my business plan and projections, and everything has gone smoothly.”